In January 2025, BMW introduced its all-new BMW 5 Series in China, marking a significant step in the company’s push towards smarter, more connected vehicles. The new 5 Series is the first BMW model to feature Vehicle-to-Everything (V2X) technology, developed in collaboration with JOYNEXT. This partnership highlights BMW’s commitment to advancing smart connectivity and further strengthens its local presence and cooperation in China.
V2X technology is a crucial innovation that brings advanced communication between vehicles, roads, and cloud systems. It plays a vital role in enhancing vehicle safety by providing real-time warnings about potential hazards, such as collision risks. By integrating V2X technology into the new 5 Series, BMW aims to offer drivers a safer, smarter travel experience while improving overall travel efficiency.
BMW has always prioritized customer safety and reliability, making these values a cornerstone of the brand’s driving experience. With JOYNEXT’s cutting-edge research and development capabilities, the partnership is set to elevate BMW’s “Sheer Driving Pleasure” to new heights. Together, they are pushing forward the vision of smarter, more connected cities.
About BMW Group
The BMW Group, which includes brands such as BMW, MINI, Rolls-Royce, and BMW Motorrad, is a global leader in the premium automotive and motorcycle industry. The company also provides premium financial services. BMW operates over 30 production sites worldwide and sells its products in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles. The company posted a profit before tax of €11.0 billion, with revenues of €142.4 billion. As of December 31, 2024, the BMW Group employed 159,104 people worldwide.
Sustainability is a core element of the BMW Group’s strategy, influencing every stage of the product lifecycle, from supply chain and production to the end of a product’s life.
About JOYNEXT
JOYNEXT is the automotive connectivity division of JOYSON ELECTRONICS. With over 20 years of experience as a Tier-1 supplier to top automotive manufacturers, JOYNEXT has established strong, long-term partnerships with major brands like VOLKSWAGEN, BMW, Audi, and NIO. The company specializes in intelligent cockpit systems, smart connectivity, autonomous driving, software solutions, and engineering services.
JOYNEXT is also dedicated to fostering innovation and sustainability. The company collaborates with various ecological partners, including HUAWEI, Qualcomm, Horizon Robotics, and Microsoft, to help drive the transformation of the intelligent vehicle industry and shape the future of mobility.
