In honor of 30 years of custom personalization, Audi exclusive revealed a unique edition of the A6 Avant at Milan Design Week 2025. The vehicle showcased Audi’s commitment to high-end design and craftsmanship, marking a significant milestone in the brand’s bespoke offerings.
The standout feature of the exhibit was a show car featuring an interior in Baikal Blue and Neodymium Gold, with fine contrasting stitching and premium materials such as Dinamica microfiber and recycled textiles. This custom model represents Audi’s vision of vehicles as personal expressions, blending luxury and sustainability.
Audi exclusive also introduced new color options and materials for both the interior and exterior customization. New additions include Midnight Green, Nogaro Blue, and tri-color 21-inch wheels finished in burnished metallic black with Neodymium Gold and silver accents. Visitors had the opportunity to explore the “Material Bar,” which displayed a variety of seating samples in different colors and textures, emphasizing Audi’s dedication to detail.
In addition to its striking design, the A6 Avant also highlighted advanced technology. Two exhibits showcased its aerodynamics, including a drag coefficient of 0.25, and its second-generation digital OLED rear lighting, combining innovative technology with sleek design.
The German automaker also introduced new decorative inlays, including poplar in natural silver brown and light gray linen, further enhancing the customization options. Audi has also updated its digital customizer tool, allowing customers to visualize their ideal vehicle from the comfort of their homes.
