SHENYANG — BMW announced on Tuesday the launch of its comprehensive 360-degree artificial intelligence (AI) strategy in China. The move aims to speed up the integration of AI throughout its operations in the country.
The new strategy focuses on three key areas: improving user experience, enhancing business processes for greater efficiency, and promoting strong cooperation in the supply chain, the company stated.
“BMW sees AI as a crucial factor in creating smarter, safer, and more human-centered mobility solutions,” said BMW CEO Oliver Zipse, who recently visited China and spoke at the China Development Forum 2025. “We are committed to innovation and to using AI responsibly.”
The company revealed that its AI-driven large language models (LLMs) and intelligent systems will be incorporated into its first China-made next-generation model, launching in 2026. These advancements will improve the interaction between drivers and their cars. BMW also shared that the upcoming Neue Klasse model will feature a smart interconnection solution developed with Huawei.
BMW has established its largest research and development (R&D) network outside of Germany in China, with R&D centers in Beijing, Shanghai, Shenyang, and Nanjing.
“Our AI strategy will focus on next-generation technologies, enhancing and enriching the intelligent experience for Chinese users,” said Sean Green, president and CEO of BMW Group Region China.
BMW has a long history of collaboration with Chinese companies, having partnered with battery giant CATL in 2012. Moving forward, BMW plans to collaborate with more Chinese tech firms in advanced areas like AI LLMs and intelligent voice interaction to create solutions that cater specifically to Chinese users.
Since 2010, BMW has invested 116 billion yuan ($16.16 billion) in its Shenyang production base, making it the company’s largest production facility globally.
